UNICEF ISABI HIV Campaign

Overview

Teksight Edge partnered with UNICEF on the ISABI HIV Campaign, a youth-focused digital advocacy initiative developed in collaboration with the National Agency for the Control of AIDS (NACA). The campaign aimed to increase HIV awareness, promote regular testing, and normalize open conversations about sexual health among young Nigerians.

Strategic Execution

• Developed and executed digital communication strategies that localised UNICEF’s HIV prevention messaging for Nigerian youth.

• Created engaging online narratives and influencer-led content that transformed health education into relatable, youth-driven conversations.

• Supported campaign rollouts that amplified participation across social media, schools, and youth communities, ensuring measurable engagement and visibility.
  
  

Result/Impact

The ISABI HIV Campaign became a standout example of a culturally relevant health campaign, bridging the gap between institutional advocacy and everyday youth dialogue. This shift positioned UNICEF’s message at the heart of social conversations.