Overview:
When Lagos welcomed the E1 Lagos GP, the world’s first electric powerboat race, it wasn’t just a sporting event; it was a global statement. As the Sponsorship, Stakeholder & Communications Partner, Teksight Edge shaped the narrative that introduced Africa to this groundbreaking championship, positioning Lagos as a hub of innovation, sustainability, and entertainment. Our role was to ensure every partner, story, and activation reflected excellence on a global stage.
Strategic Execution:
Developed the Sponsorship and Brand Activation Strategy, transforming event touchpoints into premium visibility opportunities for partners.
Designed and executed a comprehensive Pre-Race Activation Plan, including sustainability-themed events and creative brand competitions.
Planned and coordinated stakeholder engagement events to ensure alignment ahead of the main race event.
Managed digital communications, influencer engagement, and media coordination, ensuring consistent storytelling across platforms before, during, and after the race.
Crafted compelling narratives that made Lagos trend globally, showcasing the city’s readiness for innovation and tourism-driven experiences.
Delivered robust press relations and content management frameworks that highlighted partners’ contributions across sustainability, energy, and technology sectors.
Result/Impact:
The E1 Lagos GP set a new benchmark for sports engagement and digital amplification in Nigeria and across the E1 global calendar.
Generated over 280 million impressions and 60 million video views, with #E1LagosGP trending for three consecutive days on X (Twitter).
Recorded the highest global livestream viewership across the E1 Series — 75,000 during qualifiers and 18,000 on race day.
The official website recorded over 205,000 visits from more than 10 countries within three months, with Nigeria accounting for 90.9% of active users.
Built a subscriber base of 21,000, with a 60.2% open rate and 15.8% click-through rate, reflecting deep audience interest and sustained engagement.
Grew social media following to over 55,000, ranking among the top three most-followed E1 teams globally.
On Instagram, achieved 20,000+ followers (4th worldwide); on X (Twitter), ranked 2nd globally behind the official E1 Series; and on TikTok, reached 29,000 followers, making Lagos a youth-driven hotspot for online engagement.
Overview:
When Lagos welcomed the E1 Lagos GP, the world’s first electric powerboat race, it wasn’t just a sporting event; it was a global statement. As the Sponsorship, Stakeholder & Communications Partner, Teksight Edge shaped the narrative that introduced Africa to this groundbreaking championship, positioning Lagos as a hub of innovation, sustainability, and entertainment. Our role was to ensure every partner, story, and activation reflected excellence on a global stage.
Strategic Execution:
Developed the Sponsorship and Brand Activation Strategy, transforming event touchpoints into premium visibility opportunities for partners.
Designed and executed a comprehensive Pre-Race Activation Plan, including sustainability-themed events and creative brand competitions.
Planned and coordinated stakeholder engagement events to ensure alignment ahead of the main race event.
Managed digital communications, influencer engagement, and media coordination, ensuring consistent storytelling across platforms before, during, and after the race.
Crafted compelling narratives that made Lagos trend globally, showcasing the city’s readiness for innovation and tourism-driven experiences.
Delivered robust press relations and content management frameworks that highlighted partners’ contributions across sustainability, energy, and technology sectors.
Result/Impact:
The E1 Lagos GP set a new benchmark for sports engagement and digital amplification in Nigeria and across the E1 global calendar.
Generated over 280 million impressions and 60 million video views, with #E1LagosGP trending for three consecutive days on X (Twitter).
Recorded the highest global livestream viewership across the E1 Series — 75,000 during qualifiers and 18,000 on race day.
The official website recorded over 205,000 visits from more than 10 countries within three months, with Nigeria accounting for 90.9% of active users.
Built a subscriber base of 21,000, with a 60.2% open rate and 15.8% click-through rate, reflecting deep audience interest and sustained engagement.
Grew social media following to over 55,000, ranking among the top three most-followed E1 teams globally.
On Instagram, achieved 20,000+ followers (4th worldwide); on X (Twitter), ranked 2nd globally behind the official E1 Series; and on TikTok, reached 29,000 followers, making Lagos a youth-driven hotspot for online engagement.