Overview

Our collaboration with Infinix showcased Teksight Edge’s ability to connect youth energy, smart technology, and digital storytelling across Africa. We were responsible for enhancing Infinix’s visibility and cultural presence through integrated campaigns that positioned the brand as a bold, youth-first smartphone choice in Nigeria and beyond.

Strategic Execution

We executed a broad portfolio of campaigns that unified creativity, technology, and analytics — reinforcing Infinix’s “performance meets lifestyle” appeal. From influencer activations to strategic media engagement, every touchpoint was designed to deepen the brand’s relevance among young, tech-savvy audiences.

• Executed integrated campaigns across Nigeria and other African markets, covering product launches, influencer initiatives, and youth activations.

• Developed strategic communications that positioned Infinix as a trend-driven, feature-rich smartphone brand for the youth segment.

• Managed end-to-end media relations — from press and bloggers to key opinion leaders — ensuring continuous visibility.

• Integrated digital analytics to track and enhance engagement across platforms in real time.

  
  

Result & Impact

• Delivered over 100 tailored campaigns across product segments and audience tiers.

• Boosted Infinix’s market share in Nigeria to approximately 21.7%, reinforcing its position as a top performer.

• Supported Transsion’s overall 60%+ market control across Nigeria’s smartphone ecosystem (Q1–Q2 2025).

• Positioned Infinix among the most-searched smartphone brands in Nigeria (2024) — a marker of strong digital relevance.