Overview

Our collaboration with TECNO represented a strategic blend of brand elevation, community impact, and data-driven digital communications. Teksight Edge was responsible for strengthening TECNO’s local and regional relevance by connecting product performance with purposeful storytelling and on-the-ground CSR interventions.

Strategic Execution

We repositioned TECNO from a value-driven brand to a premium yet accessible tech leader across Africa through a campaign integrating media visibility, digital strategy, and CSR alignment for greater relevance and resonance.

• Executed high-impact PR activations that amplified product launches and brand narratives.

• Coordinated influencer and blogger outreach, ensuring consistent visibility across key platforms.

• Designed and implemented TECNO’s CSR mini-pitch construction project, translating corporate purpose into tangible community benefits.

• Delivered data-led digital campaigns with performance optimization that boosted reach and engagement metrics.

  
  

Result & Impact

• Supported TECNO’s contribution to Transsion’s 63–75% market share in Nigeria’s smartphone segment (2023–2024).

• Positioned Tecno as a premium yet accessible brand.

• Delivered 100+ high-impact PR activations

• Deepened brand affinity and improved audience perception across product and CSR touchpoints.

• Strengthened TECNO’s reputation as a technology brand with measurable social impact.